Designer in Focus: Ginger & Smart

'Australian luxury label GINGER & SMART is all about creating a distinct and inspiring product to market to a design-literate customer, both locally and internationally. The label was founded in 2002 by Sydney-based sisters, Genevieve and Alexandra Smart out of the desire to combine family talent to build a strong lifestyle brand. With Alexandra’s creative business background as an Editor and Publisher for luxury lifestyle magazines, books and the internet combined with Genevieve’s years spent at the helm of Lisa Ho as Senior Designer, and her grounding with Australian swimwear and fashion luminaries, Zimmermann, their united industry knowledge covered every possibility, probability and all the potential of a successful and exciting family fashion business.
Specifically, the GINGER & SMART product is always sophisticated and sharply modern. ‘Luxury Escape’ is the strict style mantra for each range. Luxe eclectic materials reflect the opposing forces they seek to work with. Leather, cashmere, silk and fine cotton represent the strength and vulnerability; the hard and soft design elements that are the foundations of this individual and intelligent brand. Dynamic prints and bold, creative colourways are also signature GINGER & SMART design' (RAFW)