Band wagon

This is the first time I have ever seen Sports Girl marketing attempting to appeal to a intellectual/cultural side of women. Usually it’s just vapid looking girls with fluroescent lipstick and absurdly long hair and absurdly big lips striking marching-pony poses in meticulously arranged clothes, with a stupid catch phrase arching above this all. I guess it is attempting to appeal the faux-tragic/poetic, cute-librarian fad of the moment, which is seeing a lot of 15 year-olds in docs and panda-eyes clutching Penguin Classics while they twirl their vintage frocks and misinterpret Catcher In The Rye. While Sports Girl is only cashing in on this trend, it does call my attention to the fact that it’s just a bit depressing that marketing women in a cerebral/cultural rather than sexually aesthetic way can stick out like a sore thumb.

I commend overdose babyblue for stating this. This is true. You know you are nodding away agreeing to every sentence. It's pretty pathetic our "individual" style and creativity is cashed onto mainstream propaganda. What for? The whole "I am woman hear me roar" bullshit really needs to stop.

You know deep down some girls go to Borders to update their magazine subscriptions they would rather not pay for. They may flaunt a fancy library that sports every Russian surname, classic English title but please don't refuse to dabble in some vampire action if that's what you are really in to.

images via tumblr


Naka said...

interesting post

I wish ppl could jus go their own way than feeling pressurised to go mainstream and be in the 'in crowd'

Fashion Police said...

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